Getting better, connected

This is our mock up which focuses on the mechanism between the slip case and box. The ‘connected’ type works well as the word only becomes fully legible once the slip case is in place. The use of the slits in the letters is suited to the sleek style but still has a ‘funky’ appearance. It also works better in white rather than in colour as it is in keeping with the O2 logo in the right corner, but doesnt look too stark because the slits break up the flat colour.