connecting...

One idea was to design a mock up of two layers which fit together and construct the word 'connected', so when the layers are slid together the full word is read. We are going to apply that mechanism to the outer sleeve & cover of the packaging so when the sleeve is pulled off, the word 'connected' changes and the cover will remain with only halves of each letter. Sagmeister designed business cards using a similar idea for Anni Kuan stationary..