'We're better, connected'

Using the photos taken, I've used photoshop to place the below image together. We had some intense Hubba Bubba chewing, who knew blowing bubbles was so tiring! Unfortunately because it was just Angus and I taking the photos, we didn't have a third person to take shots of us bubble joining in real life, but I quite like the idea of getting loads of people involved and to have shots with different mixtures of people doing this, it would be really fun and unexpected, I think.


We booked out the photography studio and took 400 photographs looking at different ways to use bubbles, but in a different way to how they have been used in past adverts. We are interested in he colours reflected in the bubbles, which is why we focused on using a black backdrop as it was the most enhancing. Past O2 packaging has the standard blue and white colour scheme which we are keen to re-invent. We also kept in mind different aspects on how we could utilise connecting or splitting photos across the packaging so that connections can be made as it is put together. Here are just a few of the photos we took.